Today I had the privilege of standing in front of “La Seu”, the Cathedral of Palma de Mallorca, in Spain, and I wanted to talk to you about 3 ways that can make you and your company truly remarkable.
1. Be helpful: We all have problems, and if you can stop for a moment and listen to your customers and approach them with solutions, they’ll be grateful and remember you for it.
2. Extraordinary Customer Service: I know it’s been said before, but this time, get everyone in your company involved. Make it a personal goal of every department. If you are remarkable in the quality of your customer service, you will earn the respect and appreciation of your customers, and next time they need anything, they’ll think of you first.
3. Forget about Marketing. I know it sounds crazy, but please just bear with me for a moment. There are too many companies out there wasting their money on ads, when they would be better off focusing that effort and money on developing relationships with their customers, in reaching out to them, and in being helpful. The fact is that if you do what I’ve listed here today, you won’t have to do any marketing. Your customers will do it for you. And in today’s world, that’s more powerful than any ad campaign.