I care about a clean energy future and as Google says it best, “this is a commitment that starts at home”.

Now, I am convinced that there are many issues and reasons why we should pay more attention to our environment, and in the process help to preserve what we have. As a photographer I love nature and snapping photos of the beautiful places our planet has, but this is not the only reason for me personally. As a business owner, I am also forced to look after the financial benefits of every step we take in business, and here’s what I’d like to share with the business owners who believe being sustainable is just for hippies: if you become greener and make clean energy one of your top priorities in your business strategy, you can become even more profitable than you are today.

Gone are the days where looking into clean energy initiatives was innovating. There are multiple technologies today that can help you find ways to become more efficient and they are here to stay.

I’ve had the pleasure of working with some of the most clean energy conscious businesses over the past few weeks in Europe, especially in Germany where it’s become a top priority for the government, and I have seen up close the financial benefits adopting these initiatives has brought each of these businesses, not to mention how much better they all sleep at night.

There is still much to be done in this area in Europe and the rest of the world, and I personally invite you to take a minute to research what you can do in your business to reduce your carbon footprint, or simply look for ways to become more energy efficient in your office. This is an area where even the smallest of efforts matter, such as changing your light bulbs for more efficient ones, or improving the insulation of your building/home. And don’t just do it because it feels right. Do it because it also makes sense from a business standpoint.

Today is Blog Action Day and the theme is Climate Change. It’s a great initiative and I am glad to see so many bloggers around the world participating, in addition to some of the largest media companies getting involved as well.

I personally am committed to riding my bike more often to get around town, as well as helping people understand how they can improve the quality of both their personal and business lives by becoming more energy efficient. Also, in my businesses, I am making a commitment to work exclusively with like minded people and businesses who also do their part in cutting their carbon footprint down as much as possible. It starts with us individually, but it’s as a group that we can really accomplish something great in our future.

Here are a couple of videos that I hope you enjoy.
 

 

 
Thank you for the ear time and tell me what you think about all this.

-Franklin