I highly recommend you watch the film Art & Copy.

It’s a film that will inspire you and leave you breathless at the same time. Its director Doug Pray does a great job at showing how advertising – done well – can become art, and at catching the essence of the advertising industry from some of the most influential creatives in it, from the early days, to now.

Here’s the synopsis from the website:

“Art & Copy is a powerful new film about advertising and inspiration. Directed by Doug Pray (Surfwise, Scratch, Hype!), it reveals the work and wisdom of some of the most influential advertising creatives of our time – people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s ‘creative revolution’ of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in Art & Copy were responsible for ‘Just Do It,’ ‘I Love NY,’ ‘Where’s the Beef?,’ ‘Got Milk,’ ‘Think Different,’ and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.”

Have you watched it already? What did you think?